John Lewis · Product Design Leadership
I help teams find clarity, remove obstacles, and create thoughtful product experiences—while giving people room to grow and lead.
Selected work
Four stories about how I led the work: connecting customer value, shaping gamification, building motion capability, and using research to guide product decisions.
Concept work · Welcome Week and Rewards Club
Product strategy · Customer value
Connecting rewards, promotions, and loyalty into a journey customers could understand. Four design decisions, their tradeoffs, and the results measured alongside the work.
Concept work · Casino Challenges
Gamification · Product vision
Connecting loyalty, reward moments, and progression through a shared product vision and capability roadmap.
Design craft · Capability building
Turning a Reward Box pilot into a repeatable motion capability through technical exploration, sponsorship, and shared expertise.
Research · Product decisions
Using customer evidence to prioritize reward clarity before deeper engagement mechanics—and turn research into roadmap decisions.
How I lead
I frame the customer problem, make tradeoffs explicit, and help designers take on broader responsibility. Shared standards and hands-on coaching connect product direction to everyday decisions.
More about my leadershipLeadership Conversations
Open to Product Design Director opportunities across industries.
Based in the U.S. and open to product design leadership opportunities.
