Work

Case studies in growth, loyalty, research, and experience systems.

This portfolio focuses on initiatives where product design leadership had to influence strategy, shape cross-functional decisions, and create durable leverage beyond a single launch.

What these case studies show

How I frame ambiguous product problems
How I align executives and cross-functional partners
How I scale design quality through teams and systems

Case Study Index

Selected work with an executive lens.

Each project highlights the leadership context, the design challenge, the organizational dynamics, and the outcomes that mattered.

Growth and LoyaltyMulti-quarter initiative

Building the Casino Generosity Ecosystem

Reframed fragmented loyalty moments into a coherent generosity ecosystem by aligning product, rewards, and customer value communication into one scalable experience model.

LoyaltyGrowthService Design

Created a shared experience model for how generosity showed up across channels and products.
Improved cross-functional alignment between product, marketing, and loyalty stakeholders.
Shifted design conversations from isolated screens to ecosystem behavior and customer value exchange.

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Org and Team DesignOngoing leadership work

Scaling Design Leadership Across Casino

Built stronger operating systems for a casino design organization by clarifying expectations, coaching talent, and creating design management rhythms that improved quality, alignment, and leadership leverage.

Org DesignManagementQuality Systems

Raised the consistency of design critique, prioritization, and cross-functional communication.
Created more leverage for managers through clearer expectations and reusable operating rituals.
Strengthened the design organization’s ability to support a growing portfolio of complex product work.

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Research and StrategyCross-functional strategic initiative

Turning Research Into Product Strategy

Used customer and behavioral research to sharpen product direction, helping teams move from raw insights to strategic product decisions that influenced roadmap and executive alignment.

ResearchStrategyExecutive Storytelling

Elevated research from validation work into a strategic input for product direction.
Helped executives and partners see opportunity patterns rather than isolated insights.
Improved design’s influence in roadmap conversations by tying evidence to decisions.

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Craft and SystemsSystem-building initiative

Raising the Experience Bar Through Motion Systems

Established motion principles and reusable interaction patterns that raised the perceived quality of digital products while supporting consistency across a complex ecosystem.

Motion SystemsDesign QualityDesign Systems

Created a clearer standard for how motion should support usability, feedback, and polish.
Helped teams discuss experience quality in more concrete and scalable ways.
Improved consistency by treating motion as a system instead of a series of isolated flourishes.

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