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John Lewis

Product Design Leadership

Resume

John Lewis

Product Design & Experience Leader

I connect customer understanding, product strategy, and team development to make complex experiences clearer. My experience spans consumer products, regulated financial services, education, and consulting.

Download resume (PDF)john@johnlewis.designLinkedIn

Experience

FanDuel

Senior Product Design Manager, Casino / Generosity, Loyalty & Rewards · August 2023–June 2026

Product Design Manager · April 2022–August 2023

  • Led product design vision, strategy, and execution across loyalty, rewards, promotions, free-to-play, reward discovery, digital merchandising, and customer engagement.
  • Rebuilt the Casino research practice to connect customer insight and behavioral signals with product strategy.
  • Reduced generosity-related customer-service contacts by 20%.
  • Supported six promotions and developed two managers and two lead designers into expanded leadership roles.

Prudential Financial

Experience Design Manager · September 2021–May 2022

Product Design Manager (Contract) · December 2020–September 2021

  • Led experience design and digital transformation for individual life insurance and annuities, managing agency partners and aligning Product, Engineering, and business stakeholders.
  • Led research, information architecture, prototyping, and usability testing for complex financial decisions.
  • Applied accessibility and design-system standards to regulated self-service journeys.

Same Brain Creative

Co-Founder / Lead Designer · January 2017–July 2022

  • Led UX, product design, and visual design for web, mobile, e-commerce, and customer engagement experiences.
  • Managed client relationships, clarified scope and user needs, and advanced projects from concept through delivery.

Consulting & earlier career

Chronicle Design

Founder / Product Design & Experience Consultant · 2017–Present

Concurrent consulting practice focused on product design, experience strategy, and research-informed recommendations.

Education & technology design · 2008–2020

Led technology design, digital workflow improvement, and professional development in K–12 education.

  • Technology Design Lead, NY Department of Education · 2008–2020
  • Educational Product Designer, Katonah-Lewisboro School District · 2017–2020
  • Educational Product Designer, NYC Department of Education · 2008–2017

Education & development

  • M.S.Ed., Mercy College
  • B.A. in Psychology, Franklin Pierce University
  • UX certifications: Nielsen Norman Group and Interaction Design Foundation
  • FanDuel Leadership Academy, 2024

Core strengths

Product strategy · Design and research leadership · Team development · Cross-functional alignment · Customer journeys · Design systems · Behavioral design · Accessibility · Prototyping

Explore the work behind this experience →