Senior Product Design Manager operating across casino growth, loyalty, rewards, promotions, operator systems, research, and platform infrastructure.
Resume
Product design leader for growth systems, loyalty, rewards, and complex product ecosystems.
A fast hiring scan for roles that need business-minded design leadership, stronger product judgment, measurable impact, and design organizations that scale quality through people and systems.
Executive Summary
Design leadership that connects customer behavior, business outcomes, and organizational leverage.
Director-caliber design leader focused on translating ambiguous growth opportunities into product strategy teams can execute, customer ecosystems people can understand, and design organizations that scale quality through people.
Partners across Product, Engineering, Analytics, CRM, Marketing, Operations, Research, and executive stakeholders.
Builds operating rhythms, critique quality, manager leverage, and reusable design models so judgment scales beyond one leader's direct intervention.
Selected Impact
Business outcomes tied to design strategy, product clarity, and platform leverage.
+9% GGR
Rewards Club A/B Test
Loyalty perception can move both sentiment and revenue when designed as a behavioral system, not just a rewards ledger.
+18% higher NGR
Reward Machine Bonus Draw
Gamified anticipation and chance mechanics can outperform direct-value offers when the reward format is part of the product strategy.
69% fewer CS contacts
Bonus Spins Merch
Clarity is not just usability. Clear merchandising can simultaneously reduce support load and increase reward utilization.
$500K tax savings / month
Casino Bonus Wallets
Foundational platform and reporting work can create business value that dwarfs the impact of any one front-end feature.
+363% daily active players
Games Global Bonus Spins
Offer entry point, IP context, and reward mechanic design can materially amplify activation during high-attention launch moments.
0 bugs + same TTM
Canada Parity
Design systems and parity infrastructure are growth enablers when they reduce launch risk and make new-market rollout faster.
Experience
Recent leadership scope.
The portfolio keeps confidential employer details protected while making the leadership pattern and business impact legible.
FanDuel Casino
Senior Product Design Manager
Lead design strategy across growth-critical casino surfaces and systems, connecting loyalty, promotions, rewards, CRM, operator workflows, research, and platform infrastructure into clearer product and business outcomes.
- Reframed fragmented rewards, promotions, and loyalty moments into a clearer generosity ecosystem tied to retention, perceived value, and repeat engagement.
- Strengthened design operating systems through critique quality, management rhythms, coaching loops, and shared quality standards across a growing casino portfolio.
- Translated customer, behavioral, and evaluative research into product strategy, roadmap implications, and executive-ready decision narratives.
- Partnered across product, analytics, marketing, operations, engineering, loyalty, and research to connect customer behavior with measurable growth and operational outcomes.
Capabilities
Where I create leverage.
Growth, loyalty, rewards, and retention strategy
Product ecosystem framing and cross-surface experience models
Research synthesis that becomes product direction
Design management systems, critique quality, and coaching
Executive storytelling, prioritization, and cross-functional alignment
Trust, feedback, system legibility, and AI-era product judgment
Leadership Conversations
Building product ecosystems, stronger teams, and sharper executive alignment.
Open to Product Design Director opportunities across growth, platform, loyalty, and product ecosystem leadership.
Start a conversation
Based in the U.S. and open to product design leadership opportunities.