Senior Product Design Manager operating across casino growth, loyalty, rewards, promotions, operator workflows, research, and platform infrastructure.
Resume
Product design leader for growth, loyalty, rewards, and complex product environments.
A focused view of recent product design leadership, business impact, team scope, and organizational leverage. A full chronological resume can be shared directly.
Executive Summary
Design leadership that connects customer behavior, business outcomes, and organizational leverage.
Director-caliber design leader focused on translating ambiguous growth opportunities into product strategy teams can execute, customer ecosystems people can understand, and design organizations that scale quality through people.
Partners across Product, Engineering, Analytics, CRM, Marketing, Operations, Research, and executive stakeholders.
Builds operating rhythms, critique quality, manager leverage, and reusable design models so judgment scales beyond one leader's direct intervention.
Selected Impact
Business outcomes tied to design direction, customer understanding, and platform leverage.
+9% GGR
Rewards Club A/B Test
The four-month U.S. A/B test measured GGR, active-player days, and generosity perception together as part of the Rewards Club readout.
+18% higher NGR
Reward Machine Bonus Draw
Bonus Draw customers recorded higher NGR and eGGR than control, making reward format a concrete variable for the team to compare.
69% fewer CS contacts
Bonus Spins Merch
The recorded merchandising comparison included fewer support contacts and higher bonus-spin use, keeping comprehension and utilization in the same readout.
$500K tax savings / month
Casino Bonus Wallets
The recorded tax savings and reporting scale made foundational wallet work material to the business case.
+363% daily active players
Games Global Bonus Spins
The Pennsylvania launch of Love Island Reel Vibes recorded this daily-active-player result.
0 bugs + same TTM
Canada Parity
The Canada launch recorded zero bugs; equivalent post-launch features matched U.S. time to market and QA time per release was lower.
Experience
Recent leadership scope.
This web resume focuses on the most relevant recent leadership chapter. Earlier work appears in the portfolio archive, and a full chronological history is available in conversation.
FanDuel Casino
Senior Product Design Manager
Lead design across growth-critical casino surfaces and systems, connecting loyalty, promotions, rewards, CRM, operator workflows, research, and platform infrastructure through shared product and delivery decisions.
- Reframed fragmented rewards, promotions, and loyalty moments around perceived value, progression, and repeat engagement.
- Strengthened design operations through critique quality, management rhythms, coaching loops, and shared quality standards across a growing casino portfolio.
- Translated customer, behavioral, and evaluative research into product strategy, roadmap implications, and executive-ready decision narratives.
- Partnered across product, analytics, marketing, operations, engineering, loyalty, and research to evaluate customer behavior, operational results, and initiative-level business measures.
Leadership Scope
The role scaled through people, standards, and decision forums.
A concise view of the organizational scope behind the case studies: team growth, direct management, career progression, manager development, hiring, and executive-facing decisions.
Core org growth
3 -> 15
Team grew from 3 to 15 across Design, Research, and Content, with a peak of 21.
Direct reports
8
Managed up to 8 direct reports across product design and related disciplines.
Research strategy partners
15
Supported 13 designers and 2 researchers during research-led product strategy work.
Career promotions
6
Supported growth across IC, Senior IC, Lead Designer, and Manager levels.
Leaders developed
4
Developed 2 managers and 2 lead designers.
Hiring board
UXD
Served on interview panels and hiring committees for design, research, and leadership roles.
Executive forums
SVP / VP
Facilitated product, design, research, and decision forums with senior stakeholders.
Capabilities
Where I create leverage.
Growth, loyalty, rewards, and retention strategy
Portfolio framing and cross-surface experience models
Research synthesis that becomes product direction
Design management rhythms, critique quality, and coaching
Executive storytelling, prioritization, and cross-functional alignment
Trust, feedback, recovery, and understandable product behavior
Leadership Conversations
Building product ecosystems, stronger teams, and sharper executive alignment.
Open to Product Design Director opportunities across growth, platform, loyalty, and product ecosystem leadership.
Start a conversation
Based in the U.S. and open to product design leadership opportunities.