About John Lewis
I’m a product design leader who helps teams understand people, make better decisions, and turn complex experiences into something people can use with confidence.
My background spans psychology, education, financial services, and consumer products. The thread through all of it is the same: understand what people need, create clarity, and help others do their best work.
View my experience →
How I lead
At FanDuel, I rebuilt the Casino research practice to connect customer insight with product direction. In the generosity ecosystem, that meant helping people understand rewards, eligibility, and the value available to them. The work reduced generosity-related customer-service contacts by 20%.
Explore the generosity ecosystem →Coaching, critique, hiring, and regular growth conversations were part of the work—not separate from it. At FanDuel, I supported six promotions and developed two managers and two lead designers into expanded leadership roles.
See how I developed the team →I connect experience standards with the way teams actually deliver. Bringing motion into FanDuel’s product design practice meant more than improving a single interaction: it meant helping designers and engineers build a shared capability they could use across the product.
Read the motion story →Education taught me to meet people where they are and make difficult ideas understandable. Psychology gave me a foundation for thinking about behavior. Design became a way to put both into practice.
At Prudential, I led experience design for complex insurance and annuity journeys. At FanDuel, I led design across loyalty, rewards, promotions, and discovery, partnering with Product, Engineering, Research, Analytics, Marketing, and Operations.
I’m looking for a Product Design Director role where I can bring that combination of customer understanding, product judgment, and team development to a new set of challenges.
I’ve helped designers connect and learn as an Interaction Design Foundation NYC community leader. I also coach Somers Youth Football, where building confidence, trust, and accountability matters as much as the next play.
Let’s talk about your team →