About
A leadership philosophy shaped by growth complexity and organizational scale.
I’m a Senior Product Design Manager focused on helping teams move from ambiguity to clarity, from fragmented experiences to coherent ecosystems, and from isolated craft to scalable leadership.
Positioning
Product Design Leader for Growth, Loyalty, and Complex Digital Ecosystems.
Open to Product Design Director opportunities across growth, platform, loyalty, and product ecosystem leadership.
Leadership Philosophy
Design leaders create momentum by improving the quality of decisions.
My job is not only to improve the work. It is to improve how the work gets framed, prioritized, critiqued, and delivered through a team.
Great product design leadership lives at the intersection of strategic judgment, customer empathy, and organizational stewardship.
I’m especially energized by environments where growth goals are real, complexity is high, and the team needs both creative ambition and operating discipline.
That means translating research into strategy, helping teams make sharper bets, strengthening design managers, and building systems that hold up across products, channels, and customer moments.
Executive Fit
How I think about the job at Director level.
At this level, design leadership is less about owning the right answer personally and more about improving how an organization frames, chooses, and delivers the right work.
What I optimize for
Better decisions, stronger teams, and more coherent customer ecosystems
What I avoid
Design leadership that stays trapped at the artifact level
What I build
Operating clarity that compounds across people, products, and roadmaps
My leadership style is equal parts framing, coaching, and standards. The goal is to help teams make better bets and build the confidence to execute them well.
John Lewis on leadership philosophy
Core Principles
How I lead teams and shape product organizations.
01
Lead with framing
Ambitious teams rarely fail because they lack ideas. They struggle when the opportunity, success criteria, and tradeoffs are not clearly framed.
02
Make research usable
Research should do more than validate a screen. It should sharpen strategy, expose decision risk, and help executives see the shape of the opportunity.
03
Build durable design organizations
Strong organizations are built through clear expectations, quality standards, coaching, and operating rhythms that help good designers become influential leaders.
Leadership Arc
A trajectory built around increasingly systemic problems.
The shape of my career has moved from experience design to ecosystem thinking to design leadership at scale.
Growth
Finding leverage in ambiguous product spaces
I gravitated toward complex environments where product, marketing, and operations needed a translator who could connect customer needs to business bets.
Loyalty
Designing for retention, rewards, and ecosystem behavior
My work expanded from individual features into end-to-end systems where generosity, value exchange, and cross-channel behavior shape customer outcomes.
Leadership
Scaling teams, rituals, and experience quality
Today I focus on multiplying design impact through managers, decision frameworks, and stronger partnership across product and executive stakeholders.
How I Operate
The leadership behaviors that tend to show up most consistently.
Role Fit
The environments where I’m most useful
- Product Design Director for growth, loyalty, retention, or platform ecosystems
- Senior design leadership roles that require executive influence and org scaling
- Teams navigating ambiguity across multiple products, channels, or customer touchpoints
Operating Strengths
The capabilities I bring into the room
- Executive alignment around product bets and tradeoffs
- Cross-functional leadership across product, research, marketing, and operations
- Design management systems that raise quality through people, not heroics
- Research synthesis that becomes strategic direction instead of passive insight
Portfolio Notes
A leadership portfolio built for discretion as well as clarity.
- Case studies are intentionally written at the leadership and system level to respect confidentiality.
- Visual artifacts are representative placeholders designed to show the structure of the work.
- Detailed metrics, internal tools, and redacted materials can be shared in live conversations where appropriate.
Contact
Building the next chapter of design leadership.
Open to Product Design Director opportunities across growth, platform, loyalty, and product ecosystem leadership.
Based in the U.S. and open to remote leadership conversations.